The NHL, lululemon and Fanatics have teamed up for a new line of fan apparel for 11 teams, including the Rangers, Bruins and Blackhawks.
“We’re big hockey fans here at lululemon, and we know our guests are too,” Celeste Burgoyne, president of Americas and Global Guest Innovation for lululemon, said in a. “We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the League who share our love for the game.”
The companies didn't just tap some of the league's biggest stars for the campaign. They also brought in the players' significant others, with Detroit's Dylan Larkin, Toronto's John Tavares and Seattle's Matty Beniers joined by their loved ones. The new apparel line will feature 11 NHL teams for the 2024-25 season, before expanding to a full 32 team assortment for the 2025-26 season.“We are proud to celebrate the start of an exciting new season with the launch of this collection with Fanatics and lululemon, a premier global athletic apparel brand,” NHL chief brand officer and senior executive vice president Brian Jennings said.
The first product release will come on Oct. 29 with NHL team marks on some of lululemon's most popular items, including the Scuba Hoodie, Define Jacket and Everywhere Belt Bag.Items will be available for purchase online through Fanatics and at several retail locations at participating team venues, within local markets and at the flagship NHL Shop NYC in New York City.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NHL partners with Fanatics, Lululemon for new apparel line: 'Go-to gear'The NHL, Lululemon and Fanatics announced on Tuesday morning a partnership and new apparel line that will eventually reach all 32 NHL teams by next season.
Read more »
Fanatics Sportsbook promo: Bet MLB, NHL to get up to $1,000 no-sweat betsUse no-sweat bets for the next 10 days with this Fanatics Sportsbook promo offer. New customers can sign up through our links to bet on the MLB postseason,
Read more »
NHL star Connor Bedard joins legends like Tom Brady, Aaron Judge with exclusive Fanatics memorabilia dealChicago Blackhawks phenom Connor Bedard has joined Tom Brady and Aaron Judge after signing an exclusive memorabilia partnership with Fanatics
Read more »
2024-25 NHL odds, predictions: Long-shot picks for Rangers, Devils, IslandersThe 2024-25 NHL season gets underway this week and all three local teams will come into October with high hopes.
Read more »
Rangers vs. Red Wings prediction: NHL odds, picks, bets ThursdayIs the betting market underrating the Wings’ chances in Game 2 of this home-and-home?
Read more »
Detroit Red Wings vs. New York Rangers FREE LIVE STREAM (10/14/24): Watch NHL onlineThe Detroit Red Wings face the New York Rangers on Monday, Oct. 14, 2024 (10/14/24) at Madison Square Garden in New York.
Read more »