The NHL and Fanatics unveiled their on-ice player uniforms for the 2024-25 season, with the global sports leader stressing the importance of collaboration to get the jersey right.
The NHL and Fanatics officially debuted the Fanatics Authentic Pro NHL on-ice uniform on Wednesday, marking the first Fanatics-branded and designed NHL uniform that will be worn for the upcoming 2024-25 season. Fanatics has been heavily involved in designing and manufacturing merchandise and apparel for professional sports leagues all over the globe, but this is the first time the global sports leader will see their logo on game-worn uniforms.
" That strategy for Leach and his team included a trip to the annual equipment manager’s meeting, where Fanatics got to sit with all 32 equipment heads for each team to discuss what they wanted to see from the new jerseys. One change? Increasing durability in the elbow area to avoid "board burn." "They were like, ‘Look, they fit great. They wear well. The fabric’s breathing. We’re running into a couple durability issues,’" Leach recalled.
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