Fashion and Metaverse are about imagining the impossible. The industry finds a new runway in Web3 and opens up a wide range of opportunities for established and emerging designers.
The rise of the Metaverse has resulted in an entirely new digital economy, one defined by virtual experiences and interactions. In turn, metaverse ecosystems consisting of avatars are also emerging, allowing individuals to express themselves through digital customizable 3D characters.
last year during New York Fashion Week 2021. Dolce & Gabbana’s nine-piece NFT collection was designed by UNXD, a creator and curator boutique for iconic luxury brands. Shashi Menon, the Dubai-based publisher of Vogue Arabia and founder and chief executive officer of UNXD, told Cointelegraph that fashion plays an incredibly important role in identity, as well as NFTs:
“For the first time ever, digital NFT wearables made their debut in the Metaverse before their physical counterparts, demonstrating a dramatic shift in the way people consume and experience fashion and culture.” “Inspired by The Little Mermaid and the Greek mythology of sirens, three NFTs explore sexual fantasies in an illogical way by fusing anthropomorphic structures with absurd representations such as bulbous forms and fishtails. The balloon shape with a beating heart unifies the collection, accompanied by two distinct mermaid tails representing both unrequited love and bodily sacrifice.”
Gigi Graziosi Casimiro, head of Decentraland’s Metaverse Fashion Week, told Cointelegraph that Decentraland will host four days of runway shows, fashion experiences, pop-up shops and afterparties, featuring some of the most renowned names in the global fashion world. For example, Casimiro mentioned that the London retailer, Selfridges, will kick off Metaverse Fashion Week on March 23 with the inauguration of its flagship metaverse store.