NFL teams, through their investment arm 32 Equity, are backing the development of a professional flag football league with an initial investment of up to $32 million. Notable investors include sports figures like Peyton Manning, Serena Williams, and Alex Morgan. The league aims to launch before flag football's Olympic debut in 2028 and is intended to be a pathway for youth and Olympic athletes.
In December, each club voted to"support the development of a professional flag football league" through 32 Equity, the league's investment arm. The teams authorized an initial investment of up to $32 million for the league.
, Peyton Manning, Larry Fitzgerald, Joe Montana, Steve Young, Russell Wilson, Bobby Wagner and Arik Armstead are among the football-related investors. Other notable figures signed on include Serena Williams, Billie Jean King, Alex Morgan and Ilana Kloss. There are still plenty of details to be sorted out for the league, but they're aiming to launch before the sport makes its 2028 Olympic debut. The league still has to decide if it will be five player or seven player, where games will be played and when exactly it will begin. NFL owners voted to pass a resolution on Tuesday that will allow NFL players to participate in flag football’s Olympic debut in Los Angeles. TMRW Sports founder and CEO Mike McCarley said one possibility is that the league could have a summer schedule, perfectly leading into the NFL season in the fall.."The pathway is there. And I think a lot of you are seeing in your communities where from youth to high school, now in college, and in two years at the Olympic Games in Los Angeles. "What's been missing in that pathway is a professional league and that professional league is where these kids can aspire to go play and where the athletes who will compete in the Olympics every four years can earn a living and do it in the sport that they grew up chasing and pursuing that sport that they love to play, football. We are here to help the NFL build this league."Flag football has grown substantially in recent years, which led to its addition to the Olympics. Approximately 4.1 million youth play flag football in the U.S. – a more than 50% increase since 2020, according to the NFL. Flag football is offered at the high school level in 39 states, with the participation of young women jumping by nearly 60% from 2024 to 2025., where established and retired NFL stars competed with Team USA and select non-NFL celebrities. Team USA dominated the competition, which showed justWe had the exclusive opportunity to sit down with Mr. Olympics himself, Snoop Dogg, to share his ultimate dream team in flag football for the 2028 Olympics.
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