Licensed sportsbooks like DraftKings, FanDuel and ESPN Bet are working to claim a bigger share of the action.
The American Gaming Association expects $35 billion to be legally wagered this NFL season, a fresh record.
That would mark more than 30% growth over the $26.7 billion Americans wagered over the course of last year's season of the National Football League, according to the AGA, and would set a fresh record. Since last NFL season, Maine, North Carolina and Vermont have allowed sports betting operators to launch in their states. And court decisions have permitted Hard Rock International to relaunch sports betting in Florida.
Christian Genetski, president of FanDuel, the nation's leading sportsbook, said"The NFL season is our biggest acquisition period of the year." With more than 95% of sports wagers now happening online, speed matters. That's especially true when it comes to micro-betting: wagers made on specific plays as the game unfolds.
King said unique player rewards build into the crescendo of the sports calendar, what he described as the"sports equinox" — that time during the fall when nearly every sport is being played on overlapping schedules.With its shares off 28% this year and its digital business in the red, there is a spotlight and scrutiny onSince then, the platform has grown its customer database to 31 million members, an 80% gain. Penn's leaders are optimistic about its media integration with ESPN.
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