The NFL's first Black Friday game is still on and it's going to be free for everyone, even non-Amazon Prime subscribers.
Pregame coverage of the shopping holiday game will start at 3 p.m. ET on Nov. 24. Fans will have to wait until the league's schedule is released in May to learn which teams will be playing. In the meantime, the streaming service announced Charissa Thompson will host the pregame show with Tony Gonzalez, Ryan Fitzpatrick, Richard Sherman, Andrew Whitworth, Taylor Rooks, and Michael Smith. During the action, Al Michaels, Kirk Herbstreit, and Kaylee Hartung will cover the game.
"It's such an unusual day because so many people have it off work. So it's really a unique opportunity to expose all fans to our broadcast," Prime Video vice president Jay MarineAmazon Prime started streaming"Thursday Night Football" for the first time in 2022 as part of an 11-year agreement and will utilize the holiday viewership as on opportunity to promote the new product.
With the additional game, Prime Video will host a total of 16 regular-season games for the 2023 season from Weeks 2-17. Prime will also stream a preseason game.. Based on only Nielsen's research, the 15-game package averaged averaged 9.58 million viewers. The games drew an average of 11.3 million viewers when the Nielsen data is combined with Amazon's internal first-party metrics.
The most viewers tuned in for Week 2, the streaming service's football debut. The game saw 13 million or 15.3 million watch the Kansas City Chief defeat the Los Angeles Chargers, 27-24. The lowest TNF viewership was 6.8 million/9 million for the Panthers victory over the Falcons, 25-15, on Nov. 10.
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