If there’s one thing the broadcast networks can rely on, it’s pro football. The NFL regular season came to an end over the weekend, after delivering record-breaking viewership for 18 we…
managed an impressive 23.5M total viewers for its 10 Sunday afternoon windows, led by a strong 4:25 p.m. time slot.
According to the network, viewers consumed 105.2B minutes of NFL on CBS during the regular season. That’s including audiences for games on CBS Sports, which averaged 18.5M viewers across the regular season. CBS ended the season with 22.7M viewers for Sunday’s Bills-Patriots game, which is a 35% increase year-over-year for the network’s final game of the season., which was up 4% over last year’s average of 18.6M — the league’s largest year-over-year increase on any network this season., the network was up 3% from last season and scored its best viewership since 2019 with an average of 19.9M viewers across the 18-week season.
Of course, broadcast audiences are only one part of a larger picture, which is increasingly including streaming. ESPN hasn’t released season averages yet, though they’re sure to be impressive as well.matchups this season, opening the door for a much larger audience for the Disney-owned linear channels., delivering an average of 1.17M viewers. With a boost from Peacock, it’s the first time that the digital platforms have averaged more than a million viewers across an entire season.
Paramount+ also featured live NFL on CBS local market games this season, boasting the most-streamed NFL regular-season ever and recording double-digit audience growth. CBS didn’t provide an exact number here.. The season averaged 11.3M viewers, according to the streamer. Six games crossed the 10M mark in terms of average audience, which is a competitive figure for live sports on streaming and rivals any programming across broadcast and cable during primetime on Thursdays.
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