NFL team owners approved a series of proposals, including a renewal of the league's exclusive video gaming rights with Electronic Arts. The firm's sports division produces the popular Madden NFL football series.
NFL team owners approved a series of proposals on Thursday including a renewal of the NFL's exclusive video gaming rights with Electronic Arts.
Brian Rolapp, NFL executive vice president and chief media and business officer, said the league spent a year analyzing the gaming sector and listening to pitches from rival firms, including 2K Games, owned by New York-based. Rolapp said EA made the "most compelling case and beat out the competition pretty profoundly."
"EA Sports and Madden NFL are such pivotal points of connection for NFL players, the sport and its fans," said NFLPA executive director DeMaurice Smith in a statement. "We have a shared vision to expand the fanbase of football through interactivity, and we're thrilled to continue our strong partnership with EA SPORTS to bring this to life in more ways than ever.
According to Atlanta Falcons president and CEO Rich McKay, league owners had the "longest discussion" about the onside kickoff alternative. The option would allow teams to chance to bypass attempting an onside kick in favor of converting a 4th-and-15 play from their 25-yard line.
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