The NFL has instructed the New England Patriots to close their Bluesky account, stating that the platform is not yet an approved social media channel for the league. Patriots VP of content Fred Kirsch revealed this information on the Patriots Unfiltered podcast, explaining that the team briefly utilized Bluesky before receiving the league's request to deactivate it. The NFL declined to comment on the matter.
The NFL told the New England Patriots to shut down the team’s Bluesky account. Patriots VP of content Fred Kirsch said the team was told that Bluesky is “not an approved social media platform for the NFL yet,” addressing a fan question on a January 16th episode of the Patriots Unfiltered podcast, as spotted by Awful Announcing. Kirsch said the team “briefly” had a Bluesky account before the league asked it to take the account down.
Football teams are allowed to post on other platforms, including X, which the NFL has a content partnership with that includes the “NFL Portal” that X CEO Linda Yaccarino revealed in October. The league also has a content deal with Reddit and a heavy presence on Threads and other Meta-owned platforms. Bluesky has been growing steadily, with some occasional recent spikes in signups. The platform is closing in on 29 million users as of this writing, nearly doubling where it was two months ago.
NFL Patriots Bluesky Social Media
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