I am a Colorado-based reporter. Before joining Forbes, I covered education and local government in Fort Collins, Colorado. I am a graduate of Creighton University, where I got a BA in journalism, and Arizona State University, where I got an MA in investigative journalism. Send tips at [email protected] and follow me on Twitter @molboha.
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Swift’s attendance at the Chiefs’ last two games brought a new demographic to the sport: Sunday’s game against the Jets was thesince the Super Bowl—in part thanks to the 53% increase in viewership among girls 12 to 17—and after the September 24 game she attended, Kelce’s jersey sales When Swift was first spotted in a Kansas City suite two weeks ago, social media filled with pictures of her cheering on Kelce alongside his mother, announcers speculated about the relationship and it didn’t take long before the NFL got in on the action.
The league continued to change its bios and make references to Swift—even changing its name to “NFL ” on various social media platforms—and following the Chiefs win on Sunday it changed its bio to “chiefs are 2-0 as swifties.”"The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport,” the NFL said in its statement to17.
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