Tom Brady gave Germany its first taste of the NFL in 2022. Patrick Mahomes put on a show there last year. This Sunday, Germany gets the Panthers and Giants.
New York Giants supporters queue outside the traditional 'Hofbraeuhaus' in Munich, Germany, Saturday, Nov. 9, 2024 ahead of the NFL match between the Carolina Panthers and the New York Giants in Munich on Sunday.
Fans wearing caps and jerseys from almost every team in the league could be seen in the center of the city on Saturday. For Germany's growing community of NFL fans, the game means a chance to spend the weekend with people who share their passion. As the NFL booms in international markets and sends more regular-season games overseas, there's the question of how much the quality of the product on the field really matters.
Another largely unsuccessful team is at the forefront of the NFL's global expansion plans. The Jacksonville Jaguars lead the league with 13 international games, all in London, since 2013, including two this season. The Jaguars have only made the playoffs twice in that time and, like the Giants and Panthers, are 2-7 this season.
One way the NFL tries to stand out from European sports is by creating a sense of occasion around the game. Fans coming to Munich from across Europe are encouraged to make it a mini-vacation with NFL-themed events spread around the city. The 10 NFL teams with marketing rights in Germany have each taken over a Munich bar, some belonging to historic breweries, for fan parties and hospitality events this weekend.
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