I cover consumer-centric insights and analytics that provide executives with solutions needed to drive strategy. I am the CEO of Prosper Business Development where, for more than 20 years, we have provided market leadership and developed contemporary solutions to help Fortune 500 companies navigate change that impacts their business.
Companies modernizing their technology platforms should center their strategies around one unifying goal: turning the customer experience into a competitive advantage .
For most companies, that means something close to a complete rebuild of existing data management platforms. Companies of all sizes and types are working to bring together, normalize, and structure data from sources across the organization into comprehensive data warehouses.
For example, companies and third-party providers are using AI to build “Voice of the Customer” systems that capture and monitor customer feedback on an ongoing, largely automated, and surprisingly affordable basis. Data from these platforms tells companies where they need to improve.
Post-Pandemic Consumer Machine Learning Gen Tech Customer Experience Technology Platforms Strategies Competitive Advantage
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