The second-generation Perodua Bezza will have a more ASEAN-oriented design and will only debut in two to three years’ time.
To gather inspiration for a design that speaks to the ASEAN market, Perodua collaborated with the Malaysian Design Council to organise ACSDC 2023 to promote good design and stimulate competitiveness among car designers.
Open to participants from ASEAN countries, the competition is divided into two categories: university students and professional designers. Zainal said widening participation will allow the infusion of ideas from different parts of the region to be adopted in the design of Perodua’s next car. The competition will span seven months until eight contestants are shortlisted, following which the finalists will develop a full-scale model and present the design thinking behind each design. Over RM100,000 worth of prizes and incentives await the finalists.
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