Despite ample headwinds from COVID-19, Nexstar Media Group is not curtailing its ambitions to mount a new prime-time challenger to cable news as the U.S. nears its consequential election season. Th…
Media Group is not curtailing its ambitions to mount a new prime-time challenger to cable news as the U.S. nears its consequential election season., its three-hour nightly news show, is going forward without any changes. It will premiere on September 1, CEO Perry Sook said during a conference call with analysts.
“There’s no real hard-news entity in prime time,” Sook said, giving WGN America a chance to break through. Given the network’s reach to 75 million U.S. households, the venture has gotten early traction with more than 100 national ad buyers, he added.will be “100% absent of bias,” Sook said. “We’re so serious about that we’re hiring a panel of rhetoricians to review our broadcasts for unconscious bias that may creep into the words we use and the reporting that we do.
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