I am the managing director of the Center for Community News at the University of Vermont, a nonpartisan organization dedicated to strengthening student reporting and local news across the country. I have been working at the intersection of civics, journalism, and higher education for more than twenty years. Previously, I served in the U.S.
Almost three quarters of people working in the news industry have used generative artificial intelligence in some professional capacity, according to a study by the Associated Press . The most common use of AI was for the production of content, with nearly 70% or respondents saying they had used it for this purpose. The next most popular uses were information gathering, multimedia content production and business tasks.
Generative AI works by analyzing patterns in large data sets and learning to generate new data with the patterns it observes in its source materials. In simpler terms, it learns from content that humans created and then it makes new content that looks almost human-made. The fundamental problem with this process is that it is opaque and its inputs unknowable.Some of the tasks that AI can perform for newsrooms offer extraordinary benefits with low risks to information accuracy.
The artificial intelligence we use today has been around since roughly 2018, but it didn’t become broadly known and accessible to the public until late 2022 with the release of ChatGPT, an interface from OpenAI that responded to prompts from users. Since then, Google, Meta, Microsoft and others have released their own generative AI products and many more began finding ways to integrate the technology into existing products.
Most large news organizations have now established their own set of principles on the topic, but that only scratches the surface of news sources on the internet. Poynter now provides aThe pitfalls of moving too quickly and recklessly with AI aren’t hard to spot. Microsoft was one of the earliest adopters to hand the reigns of news production from humans to this technology and, as, the results have been disastrous.
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