Ad Fontes, a company that purports to rank the bias and trustworthiness of news source, is itself overwhelmingly biased in favor of liberal, left-leaning media, per analysis from the Media Research Center (MRC).
Ad Fontes, a company that purports to rank the bias and trustworthiness of news source, is itself overwhelmingly biased in favor of leftist media, per analysis from theOver the past several years, a number of “media rating” agencies have sprung up which purport to rank the accuracy and bias of news companies.end up functioning as blacklists, used to advise advertisers and tech companies which news outlets to demonetize and suppress. Now, the spotlight is on another such company: Ad Fontes.
Ad Fontes is 10 times more likely to give its lowest rating of “unreliable” to media on the right as it is to give this badge of shame to media on the left. Ad Fontes rated only 2.9 percent of media it considered on the left as “unreliable,” while it rated 29 percent of media it labeled on the right as “unreliable.”
The service also offers a “media filter” allowing outside organizations to sort media companies by the race and sex of their audience and owners. In order to remain competitive under Ad Fontes’s DEI “filters,” an outlet would need to identify the racial composition of its ownership, hosts or target audience, and then champion it so as to ensure Ad Fontes’s diversity scorers could spot it. Engaging in such behavior would be antithetical to conservative ideals, but par for the course for legacy media and other leftist media that have long abandoned American ideals like equality and meritocracy.
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