The move by Disney could presage how other media companies funnel their films to streaming services in the coming weeks as studios look for ways to capitalize on audiences stuck at home.
"Frozen 2" features "powerful themes of perseverance and the importance of family, messages that are incredibly relevant during this time," Bob Chapek, Walt Disney Company chief executive officer said in a statement highlighting the release. And it could prove a pivotal moment in the evolution of streaming services in relation to theatrical release. The major studios have largely guarded the traditional three-month exclusive theatrical window.
"Frozen II" and its voice cast — including Kristen Bell, Idina Menzel and Josh Gad —will arrive on Disney+ in the U.S. March 15 and in Canada, the Netherlands, Australia and New Zealand on March 17.The"Frozen II" news came during a brutal week forDisney also announced all live-action productions would be halted due to the coronavirus,In some countries, including Canada, Australia, New Zealand and the Netherlands, the movie will start streaming Tuesday.
Disney+ is set to launch in most of Europe March 24. Disney's glamorous launch party in London March 5 highlighting the streaming services' arrival was supremely curtailed due to the coronavirus.
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