News publishers sound alarm on Google’s new AI-infused search, warn of ‘catastrophic’ impacts

The revamped Gemini search experience will likely cause an even further decrease in audience, potentially starving them of readers and revenue.

Editor’s Note: A version of this article first appeared in the “Reliable Sources” newsletter. Sign up for the daily digest chronicling the evolving media landscape here. The A.I. doomsday clock appears ready to strike midnight for publishers. Google on Tuesday announced that it will infuse its ubiquitous search engine with its powerful artificial intelligence model, Gemini, drawing on the rapidly advancing technology to directly answer user queries at the top of results pages.

It also comes as OpenAI reportedly readies to launch its own A.I.-powered search engine. Since ChatGPT crashed onto the scene more than a year ago, showcasing the potential power of A.I. for the public and setting off an arms race with Google, Meta and others, publishers have worried greatly about the impact the technology will ultimately have on their businesses.

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