The Cybertruck is perhaps best understood as Tesla’s latest effort to bulletproof its own stock multiple.
A growing number of carmakers will arrive at the L.A. Auto Show with battery powered or plug-in hybrid SUVS and crossover utility vehicles.
There is a well-established school of thought that holds that many truck drivers prefer boring. Sure, anyone splashing out on, say, the rolling palace that is an F-150 King Ranch probably isn’t doing so purely for its drywall-carrying capabilities.
Analysts at Evercore ISI estimate it would be tough for Tesla to hit 50,000 units in two years, when it is supposed to go on sale. Even at that level, at $50,000 a pop the theoretical revenue of $2.5 billion compares with an existing consensus revenue estimate for Tesla in 2022 of almost $42 billion.
Strikingly, you only have to put up $100 to reserve your place in line for the Cybertruck. That’s way lower than $1,000 for the Model 3 or the $2,500 required for the forthcoming Model Y. On that point, I also couldn’t help noticing how the Cybertruck was unveiled in the full glare of the spotlight, as opposed to theAdvertisementThe thing is, that snafu with the smashed windows will likely be laughed off by Tesla bulls.
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