NewJeans has personally spoken out against the recent change in ADOR’s CEO. Back on August 27, ADOR announced that Min Hee Jin would no longer be serving
that Min Hee Jin would no longer be serving as CEO of the company, but that she would continue to produce NewJeans’ content as an internal director at ADOR.
Expressing their desire to continue working with Min Hee Jin, Danielle said in English, “Even before debuting as NewJeans and through all of the time that we spent together with CEO Min Hee Jin, all of us felt that the music we wanted to make and the kind of world we wanted to build together—our vision—was similar in so many ways. With CEO Min Hee Jin, we were able to prepare each and every task with sincere hearts, and I believe it shows in our work.
“I was waiting alone in the hallway one day,” she said, “and members of another group passed me together with one of their managers. So we greeted each other well. But when they came back out a little while later, their manager told them in front of me, ‘Ignore her.’ Even though I could hear and see everything. Thinking about it now, I still don’t understand why I need to go through something like that.
Hanni echoed the sentiment in English, stating, “The way that ADOR used to run was the business management and creative production was not separated and was factors that played and worked in harmony with each other. That’s how it worked, and it was perfectly fine. It was our way of working and our CEO’s way of producing NewJeans’ content, which a lot of you were able to enjoy and appreciate.
Describing how they learned about Min Hee Jin’s dismissal, Hyein recalled, “We found out that CEO had been dismissed on the day of, through an article. It was so sudden and unexpected for all of the members that we had a very hard time, honestly. As artists under HYBE, that sort of unilateral announcement from the company made us certain that they don’t respect us at all. And within that confusing situation, we heard from our manager that our new CEO wanted to greet us.
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