New YouTube face just dropped

Get ready for the closed mouth meta.

of thumbnails feature a person with an open mouth in shock, awe, excitement, or horror because of a belief that the open-mouth face entices people to click on a video. But MrBeast, the individual with the most subscribers on YouTube, said Wednesday that he’s starting to see longer watch times on videos where his thumbnail face has a closed mouth instead of an open one.

of what appears to be YouTube’s creator dashboard. The screenshots don’t include numbers about differences in watch time , but they all show that the thumbnails where MrBeast has a closed mouth are a “winner” over the one where he has an open one.

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