New York Times has bought Wordle for over $1 million, sparking paywall fears despite the game’s creator claiming it would never be monetized.
The New York Times has bought Wordle for over $1 million, sparking fears that the game will soon be locked behind a paywall. Wordle has garnered massive success in 2022, with millions of players logging on each day to solve the daily word puzzle. The rapid success can be attributed to Wordle’s simplistic gameplay and engaging social features, which allows players to share their results without spoiling the five-letter answer.
Wardle said that he wanted the simplistic word game to remain fun and free, unlike many other free-to-play games with features trapped behind paywalls. He also claimed that he had no interest in selling player data or incorporating a subscription plan to play the game, nor would he add the ability for players to purchase additional guesses. This mentality is contradictory to many games like Wordle, which either include ads or in-app purchases.
The New York Times has purchased Wordle, a popular word game that became a viral sensation in a matter of months. https://t.co/VHMzt6JBde — NYTimes Wordplay January 31, 2022 NYTimes Wordplay includes Letter Boxed, The Crossword, and The Mini, all of which are included with a $5 per month subscription. Considering Wordle’s recent viral success - rising from 90 users in early November to millions of daily players by the end of January – it’s not a surprise that a big company would want to capitalize on the game’s success.
Many Wordle players will likely be unhappy with the game’s monetization, however many free-to-play games become monetized after a while. Free AAA games like Halo Infinite include premium Battle Pass rewards and smartphones apps or browser games are often filled with ads, have purchasable features, or include subscription services that enhance the game in some way.
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