The New York Times has bought Wordle, the word game that has become an online phenomenon, for an undisclosed price in the low-seven figures. The media company said the game would continue to be free to play.
on the best way to play. Mr. Wardle himself has said he doesn’t know the best strategy. “You’re asking the wrong person,” he said earlier this month. “I’m very bad at it.”’s App store with Wordle look-alikes, forcing Apple to delete them earlier this month. Wordle itself reminded people of
, like Mastermind and Jotto, with some Wordle fans inspired to dig through their closets to play them again.sports-media company the Athletic for $550 million, as the publisher looks to draw in young readers and expand its subscription offerings.The Times said it didn’t currently have plans to sell ads in Wordle. Mr. Wardle kept Wordle ad free.
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