The New York Philharmonic is turning to influencers, who are mostly in their 20s and 30s, to share the experience with their similarly aged followers
In recent years, businesses have embraced so-called influencer marketing, courting Instagrammers and others with a prominent social-media presence to spread the word about their products.
Now, the New York Philharmonic is doing the same with the hope of giving classical music a larger cultural footprint in the city.
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