From Netflix's 'Drive to Survive' F1 documentary to the annual NFL 'Hard Knocks' series, behind-the-scenes sport content is growing in popularity.
The New York Mets ' on and off-the-field narrative has been challenging so far this season, but the MLB team is betting that longer-term its brand will grow with more behind-the-scenes content.
Pro sports is known for its drama, from thrilling finishes to the agony of defeat. The New York Mets are no stranger to that across the team's 63 seasons, which includes one of the most shocking World Series victories in Major League Baseball history to the frustrating season it's currently having with one of the league's highest payrolls.
"Fans are connecting with content on social media and digital media more so than ever, and while sports teams do a pretty good job of pushing out game clips and other highlights, there's a wealth of opportunity beyond that," said Mets President of Business Operations M. Scott Havens. Havens, who was interviewed about the production deal before the recent events, is looking to spread the team's brand and fanbase well beyond Queens, New York.
The Mets will be focused on a variety of content, Havens said, from players talking about fashion or what they do in the offseason to storytelling around the culture of Mets fans. There could also be opportunities to work with Range's broader ecosystem of clients that range from actors and musicians and directors who are fans of the Mets or baseball or who have a story about sports that the Mets can help bring to life.
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