This season, five New York designers are granting access to shows and other experiences, gifts and perks to people who buy $100 NFTs that unlock a variety of benefits in the form of a branded key that sits in their digital wallet.
. The keys are not the only blockchain-based tools to access NYFW experiences. Markarian is offering a host of NFT Private Salon memberships , which come with a chance to win invitations to the 14 September live show . Rebecca Minkoff and Mavion also dropped 55 NFTs in July, five of which include tickets to Minkoff’s forthcoming NYFW show.
Last season, Joseph Altuzarra gave corresponding NFTs to show attendees in a bid to “create an extended sense of community”, he toldin February. This is the next step. “I want people who are interested in fashion at all levels to be able to participate, which is why I chose to take part in designing this NFT,” he said.
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