The major social event has been shortened to five days and most events will be online.
New York Fashion Week will look a little different this season, with the typical seven-day parade of events stripped down to five days because of COVID-19 restrictions, with online runway shows and smaller, socially distanced audiences.
“We evolved the event and our offerings to designers to beable to create an event that’s both safe and successful ... and that allows consumers to tune in to watch and participate,” said global senior vice president of marketing and brand strategy at IMG, April Guidone. Designers will use the indoor venues that previously hosted large runway shows to debut their collections in new ways, such as by creating films or content for social media. “And then we’ll release that content on schedule as if it’s live,” Guidone said.
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