Taxi drivers get access to Uber's massive customer base, which should cause ride prices to drop.
have gained a strong foothold in the industry, pushing cab service to the back burner in a number of cities.announced that users will be able to hail New York City taxis in its app this spring.
The average costs of a rideshare rose 92 percent between January 2018 and July 2021, according to Rakuten Intelligence. The two brands, Uber and CMT, started collaborating in 2021 when CMT used one of Uber's advertising companies, Uber OOH, which specializes in cartop ads like ones you see on taxis. The deal puts 3,500 digital tops on taxis, where Uber sells advertising.
Once rolled out, users will be able to keep using the app they're familiar with, but it will include thousands of yellow cabs in addition to rideshares.
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