Margaret Austin, a former buyer for Opening Ceremony and Totokaelo, has teamed with two childhood friends on Outline, a new multibrand boutique in Brooklyn.
concepts for another person’s store. A friend told her it was time for her to realize her own concept, and Austin — who had abruptly left the fashion industry in 2020 when Need Supply and Totokaelo shuttered and rendered her unemployed — felt a pang to reenter the buying ring. She quickly dropped out of a masters program in library sciences, called on Edelman and Rieke for help, and hired her friends at Goodspace to track down an appropriate location.
Austin enlisted Edelman, whom she met at ballet camp in middle school, to come into the project as its chief gardener and programing director. Until recently, Edelman worked as the Brooklyn Grange’s assistant farm manager. At Outline, Edelman partnered with the Grange on a backyard terrace that serves as the store’s flower-cutting garden and outdoor salon. She will be manning the rear of Outline’s space, offering freshly made custom bouquets for purchase.
Outline, with 1,200 square feet of indoor space and a 570-square-foot outdoor terrace, hosts a roster of emerging and established luxury rtw, home goods, accessories and — eventually — clean apothecary products. There are plans for event programming and hosting trunk shows for emerging talents. “It’s been an interesting process for me to figure out a way to speak to the neighborhood and bring pieces that are more fashion-forward,” Austin said of the buying process. “We are trying to find a balance — carrying some of my all-time favorites like Lemaire, Our Legacy, Dries Van Noten, Auralee Tokyo and Engineered Garments.
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