Some NYC businesses are staying open during the coronavirus crisis by pitching into relief efforts and going virtual.
Small businesses in New York City have overhauled their operations as cash has run dry during the coronavirus pandemic.
Kings County Distillery in Brooklyn is one of those businesses. It began making hand sanitizer after the federal regulators"We kind of were playing around with the idea of doing it and it just felt in bad taste for a while," said the distillery's co-founder Colin Spoelman. "But then all the sudden things got so serious that in fact everyone got serious about it in a way that it was clear it would be helpful.
"We had to pivot from being a government-mandated analog business to a government-mandated virtual business," Spoelman said. "It kind of forced us to try something that we didn't really have the bandwidth to think about in the past," Kocis said.
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