The new television ad features fictional homeless people begging for change in hotel hallways and washing clothes in a hotel swimming pool while hotel guests try to avoid them.
A new television ad blasting a union-backed ballot measure to require all Los Angeles hotels and motels to house the homeless in unbooked rooms is stirring up controversy.
It features fictional homeless people begging for change in hotel hallways and washing clothes in a hotel swimming pool while hotel guests try to avoid them. Michael Saltsman, the group's executive director, calls the ballot measure a "hare-brained idea." The union he's referring to is UNITE HERE Local 11, which represents hotel workers in L.A. and gathered the signatures required to get the Los Angeles Responsible Hotel Ordinance on the March 2024 ballot.
"We're appalled, actually," said Kurt Petersen, the co-president of Local 11. "They dehumanize people who don't have homes and they mock them in the video."Project Roomkey, which was created during the pandemic, is credited with housing more than 10,000 individuals in 4,000 rooms at 37 hotels throughout the city and L.A. County, according to the Los Angeles Homeless Services Authority.
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