The Broadway League, the national trade association for the Broadway industry, yesterday launched “This is Broadway,” an historic initiative to welcome theater lovers back to Times Square following the industry’s 18-month shut down.
outdoors in Times Square. The three-day, free festival will include interactive experiences, panels, live concerts and performances that will culminate in a concert celebrating the entirety of the Broadway industry in the heart of Times Square.
“This is Broadway” is the result of unprecedented partnerships among theater owners, behind-the-scenes professionals and industry competitors to create a unified comeback campaign that celebrates an international art form that is quintessentially American. “’This is Broadway’ brings together the joy and excitement we all feel for this art form and the rebound of New York City. Broadway reopening means 97,000 workers returning to their jobs and the insatiable desire for live performance back on stage,” said Charlotte St. Martin, president of the Broadway League. “I am so thankful for all the work that went into creating this moment of unity and I look forward to all theater fans seeing a show this fall.
Founded in 1930, the League is the national trade association for the Broadway industry. The League’s over 700 members include theater owners and operators, producers, presenters and general managers in nearly 200 markets in North America and internationally. Each year, League members bring Broadway to upwards of 30 million people in New York, on tour across the U.S. and Canada and around the globe.
I write for many top newspapers, magazines and websites worldwide, covering the arts and every aspect of travel--business, leisure and online. I currently contribute toI write for many top newspapers, magazines and websites worldwide, covering the arts and every aspect of travel--business, leisure and online.
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