Retail giant Target is aiming to draw in Swifties over the upcoming holiday shopping weekend with an exclusive book, vinyl and CD from superstar Taylor Swift.
Target is aiming to draw in Swifties over the upcoming holiday shopping weekend with an exclusive book, vinyl and CD from Taylor Swift. The retailer said it will exclusively sell Swift’s "The Eras Tour Book" at its physical stores on Black Friday and then offer it through its app and website the following day. It also plans to make vinyl and CD versions of "The Tortured Poets Department: The Anthology" available following the same schedule.
For the final quarter of the year, the retailer forecasted "approximately flat comparable sales and GAAP and Adjusted EPS of $1.85 to $2.45." The Wall Street Journal earlier reported on the Target-exclusive Swift releases. The launch of Swift’s "The Eras Tour Book" and "The Tortured Poets Department: The Anthology" physical albums at Target will come as the musician is nearing the end of the highly successful Eras Tour.
The Eras tour, which began in mid-March of last year, will close out with Swift performing a trio of shows in Vancouver in early December. Pollstar projected late last year that Swift’s tour could wind up grossing $2.165 billion.
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