Spotify and Universal Music Group have a new multi-year agreement that lines up with UMG’s “Streaming 2.0” vision, which includes pricier subscriptions for “superfans.”
Spotify and Universal Music Group have signed a new multi-year agreement that could result in a tiered subscription approach aimed at providing extra perks for “superfans.” The two didn’t announce any specifics, including the number of years the deal lasts, but UMG says it’s consistent with a “Streaming 2.0” vision it presented to investors last year.
0 when it signed an agreement with Amazon Music last month, as World Music Business pointed out when it broke news of the Spotify agreement prior to Sunday’s announcement. The deal also “appears” to increase royalty rates, the National Music Publishers Association told Variety. The outlet pointed out yesterday that the NMPA and others had criticized Spotify over changes last year that led to lower mechanical royalty rates for songwriters, spurring an NMPA complaint to the FTC.
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