ICASA has published new regulations governing advertising, infomercials and programme sponsorship in South Africa.
The Independent Communications Authority of South Africa has published the Advertising, Infomercials and Programme Sponsorship Regulations, 2023, replacing the old rules published last in 1999.
The regulations are binding on Broadcasting Service Licensees and come into operation on 29 December 2023.The Regulations broadly define an advertisement as any material broadcast in visual and/or audio form, for which the Broadcasting Service Licensee receives consideration in cash or otherwise and which promotes the interests of any person, product, or service.
advertisements which offer a direct product or service to members of the public in return for payment, usually containing a demonstration of the use of the product or service. The Regulations require Broadcasting Service Licensees to ensure that they do not lose editorial control of any programme sponsorship.
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