San Francisco's tourism recovery looks promising, according to a Visit California report, but it doesn't match the rest of the state's tourism recovery.
While San Francisco's tourism industry is on an upswing compared to the start of the pandemic, its recovery isn't quite on par with California as a whole.conducted by tourism research firm Dean Runyan Associates on behalf of marketing nonprofit Visit California shows that California's 2022 travel spending grew to $134.4 billion, a 31.7% increase from 2021. It's now at 92.7% of what it was in 2019, which was roughly $145 billion.
San Francisco's tourism recovery doesn't match those numbers, but the city has hugely improved since 2021. Visitor spending in 2022 was about $12 billion, a whopping 71% increase from 2021. This amount is still only 86% of what it was in 2019, though. As a region, the Bay Area had the strongest year-over-year travel spending growth in the entire state at 47%, compared to just 29% statewide. This came after an especially weak recovery in 2021, a spokesperson for Visit California told SFGATE. According tofrom Travel San Francisco, monthly hotel occupancy in the city was at 71% in June of 2022, compared to just 42% in June 2021.
Urban parts of California like the Bay Area and Los Angeles are still struggling to attract as many international visitors, especially visitors from Asian countries, according to Visit California. This is partially why their tourism recovery isn't as strong as other parts of the state – particularly the Central Coast, where the tourism economy is already at 98% of what it was in 2019.
The industries that saw the most tourism spending in San Francisco were accommodations and food service, followed by retail sales and air transit. Accommodations and food service also employ the most people across tourism sectors. Statewide, the tourism industry supported about 1 million jobs in 2022, which was a 16.8% increase from 2021.
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