A new study by Ryder System finds that shoppers prefer in-store purchases and returns.
Moreover, 35 percent of shoppers say that they prefer in-store shopping because they don’t want to wait for online orders to come in the mail and 15 percent reported they do so to avoid package theft. specifically, shoppers said they are more likely to make purchases at a physical location versus last year — with 41 percent of shoppers who buy cosmetics reporting they do so in a brand’s physicallocation or at a department/convenience store.
Notably, consumers’ mobile devices are a key factor when shopping in person — 77 percent of consumers said they search for items on their mobile devices while in a store. Sixty-nine percent of shoppers reported they compare prices with items in their nearby store and 58 percent of consumers said they check availability at other stores.
With returns continuing to be a pain point for retailers, 55 percent of consumers reported that they prefer to return online purchases in-store — which the report’s authors note is thethat buying online and returning in stores has dominated returning online purchases through mail. With the in-store returns remaining a silver lining, 40 percent of shoppers reported that they will make additional purchases when they pick up or return online purchases in stores.
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