Ram has officially confirmed that its new small pickup truck for South America will be called the 2024 Rampage while showing off its exterior design for the first time. ram rampage ramrampage
Ram has finally showed off what it is planning for the South American pickup segment, with its final video in the series about the upcoming 2024 Rampage. The new video officially confirms the selection and discusses the history of the name, while also revealing what the truck will look like.
The small truck segment is heating up around the world, and with the Rampage, Ram wants a piece of that pie. Although it has only released a small number of photos, and in most of them the truck is in shadows, much of the design is revealed in the final video released ahead of the truck’s full unveiling.
With a big front grille, C-shaped DRLs, and boxy, yet muscular lines, the new Ram Rampage looks set to impress. Meanwhile, at the back, the taillights almost look like America’s star-spangled banner – a curious choice for a truck primarily directed at the South American market.In addition to revealing the truck’s appearance, Ram officials also spoke about the name “Rampage.” A historic one for the brand, CEO, Mike Koval Jr.
The automaker promised that the Rampage would be filled with fine materials, such as suede-like door cards and details, as well as leather seats. A rotary gear selector will further lend the truck an air of premium quality. Slightly less impressive, but no less functional, the Rampage will be powered by Stellantis’ 2.0-liter, four-cylinder ‘Hurricane 4’ gasoline engine. Shared by the Jeep Wrangler, it makes 270 hp and 295 lb-ft of torque in that SUV. However, specific performance figures for the Rampage have not been disclosed by Ram at this time.
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