A young Black designer got Ralph Lauren to dedicate a new limited collection to the collegiate style of HBCUs. It is the company's first with an entirely all-Black cast: creative directors, cinematographers, models and the photographer, Nadine Ijewere.
Ralph Lauren has released a limited fashion collection that collaborates with two leading historically Black colleges. It draws on the work of an all-Black creative team.
Four impossibly strong-jawed college men pose jauntily against an autumnal landscape, one with argyle socks showing off a well-turned calf. The campaign is Ralph Lauren's first with an entirely all-Black cast: creative directors, cinematographers, models and t"There are those who might look at this collection and see it as an anachronism at a time when track pants and leggings are as dressed up as many people want to be," noted."There's a polish to these images that may feel stilted at a time when improvisation is valued.
"It's important to have those types of tensions and it's absolutely important for us to have that type of critique," says, a Morehouse College psychology professor who consulted on the Ralph Lauren campaign."We're in an important partnership, with a multibillion dollar corporation that really is an aspirational brand. So, it's something that does not necessarily speak to the least of us, or the marginalized among us.
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