Presidential Adviser on Creative Communications Secretary Paul Soriano says that more 'We give our world the best' ads like the one spotted on a London bus are being planned for the US and Middle East.
In a statement on Saturday, May 13, Soriano said that the campaign “spearheads a long-term country branding initiative in line with the heart of the President to uplift the Filipino name and reputation in and around the world.”
OPACC also said it engaged several “respected and well-known creative directors” to prepare the communication materials for the project.in London, where a large international crowd was anticipated to attend the historic global event. Unfortunately, the London ad was misconstrued as part of the country’s tourism promotion campaign. OPACC wants to clear the confusion and clarify that it was not meant, in any way, to promote the country’s tourist destinations,” said Soriano.
“Through this country branding campaign, we want to uplift the spirit of our overseas Filipinos, and honor them particularly for their values that make Filipinos known to do their best at whatever chosen field, wherever they go and whatever it is they do. They truly deserve this,” said Soriano.
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