All hail the new Peugeot 408: shades of Lambo Urus at the rear, anyone? (And when did we think CARPhilMc would ever write that!) 👀
: that suggests a circa £29,000 cost. Power comes from plug-in hybrid and petrol engines at launch, with a pure electric version following.
And both are positioned in the same way: for people who reject a tall SUV but appreciate the extra visibility from higher seating, and see a typical saloon as too traditional. ‘The imposing black rear bumper absorb shocks when parking the car,’ says Mattei. ‘We use this to give dynamism: we cut the body colour, creating an inverted effect. It gives a very strong personality to the car.‘The rear of the car is unusually high, higher than the front hood: that’s where we use the cut of colour to absorb this extra volume,’ continues Mattei. The high rear gives strength: it’s very muscular, nothing is neutral.
‘It’s a way for us to keep the grille, which is part of Peugeot’s DNA,’ explains design manager Mattei. ‘But when you discover the car from afar, it’s hard to see where the grille begins, it disappears a little bit. That’s unusual for us: it’s the way to treat the front grille for the next generation of Peugeots.’
Naturally the 408 gets Peugeot’s trademark compact steering wheel, and a 10inch digital driver’s display with 3D effect on GT models. The 10inch central touchscreen has six customisable, digital shortcut keys underneath to access your most-used functions. The 408 is embedded with Peugeot’s new voice control system, and comes with optional Night Vision.
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