New Ohio bill would allow universities to directly negotiate NIL deals with athletes

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New Ohio bill would allow universities to directly negotiate NIL deals with athletes
LegislatureJay-EdwardsAdam-Mathews
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More than three years after Ohio began allowing college athletes to profit off their name, image and likeness, two Republican lawmakers are looking to set new ground rules.

FILE - In this Sept. 3, 2011, file photo, fans fill Ohio Stadium as Ohio State takes on Akron in the second half of an NCAA college football game in Columbus, Ohio. COLUMBUS, Ohio—More than three years after Ohio began allowing college athletes to profit off their name, image and likeness, two Republican lawmakers are looking to set new ground rules, including allowing schools to directly negotiate compensation deals with players.

Universities and colleges would be allowed to either directly compensate players for use of their name, image or likeness, or the schools could provide money and other help to NIL collectives, independent nonprofits that raise money to pay student-athletes. However, the bill states that no such compensation could come from student fees. Under the current system, NIL deals are negotiated with independent nonprofits affiliated with each school.

The NCAA prohibited college players from profiting from their NIL for more than a century, arguing that its ban balanced academics with athletics, ensured competitiveness between schools, and prevented young athletes from being exploited. Since then, schools such as Ohio State University, the University of Cincinnati, and Ohio University have set up NIL foundations. Ohio State football players were paid about $20 million in NIL money last year, athletic director Ross Bjork

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