To kick off March Madness, the Oregon Ducks revealed new Air Jordan 10 PE's under the 'Shoe Duck' concept honoring Nike co-founder Phil Knight, which continues a trend of Oregon football and basketball sharing uniform design aspects.
Unveiled on March 16, just in time for the start of March Madness, the Air Jordan 10 Oregon "Shoe Duck" PE features the sleek, futuristic design Oregon is known for as well as a prominently featuring a signature from.
Not only is this sneaker release an exciting addition to the Ducks lineup of swag, it's also a hallmark of how the Ducks communicate their national brand.Duck fans with an eye on design may remember in October of the 2025 season that the Ducks wore a grey, marble, and gold uniform against the Oregon State Beavers chock full of references to Knight and his fellow Nike co-founder and former track coach Bill Bowerman. Also dubbed the "Shoe Duck," this uniform continued storytelling with outgoing Duck linebacker and Eugene native Bryce Boettcher helping celebrate a continued reach to Oregon's history. With each Oregon Ducks football uniform taking on average 18 months to create, coordinating cohesive looks across several sports is no small undertaking. By continuing the design language and themes from football's "Shoe Duck" uniform, there's a sense of unity and branding for the Oregon athletic department as a whole that continues to push the Ducks' national brand.“It is a long process, and it’s a process that includes a lot of twists and turns and ultimately it's a collaboration,"when explaining the uniform making process after the release of the "Heroes" uniform. "Every single person along the process from being able to come up with the initial idea, Rob Mullens was a huge piece of that, creating the designs and corresponding with Nike, which we really did for months, and then it becomes meeting with the players, meeting with the coaches..." That same process is similar to the creation of Oregon uniform and sneaker collaborations, with student athlete input guiding those that draft up Oregon's uniform ideas like Van Horne Designs. Oregon’s “Grateful Duck” shoes as the Oregon Ducks host the UCLA Bruins on Jan. 28, 2026, at Matthew Knight Arena in Eugene, Oregon. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn ImagesAnother instance of Oregon football and basketball sharing a uniform concept this year is the "Grateful Ducks" tribute to the popular rock band, the Grateful Dead, and their deep roots in the Eugene, Oregon community. Both programs got their own merchandise releases for fans as well as the on-field and on-court looks. "More Grateful vibes will emanate from Oregon Athletics events this year, after the "Grateful Ducks" football game in October was a smash hit,"The Duck Store’s John Chambers shows off some of the new apparel featuring the Grateful Dead, er Duck, on sale now. | Chris Pietsch/The Register-Guard / USA TODAY NETWORK via Imagn ImagesWith the success of specifically the "Grateful Ducks" collection, there's a clear path for the athletic department to continue sharing uniform and merchandise theme ideas between football and basketball.A reporter for Oregon Ducks on SI, Ally Osborne is a born and raised Oregonian. She graduated from the University of Oregon's School of Journalism and Communications in 2021 after interning for the Oregon Sports Network with experience working on live sporting broadcasts for ESPN, FOX Sports, the PAC 12 Network, and Runnerspace. Osborne continued her career in Bend, Oregon as a broadcast reporter in 2021 for Central Oregon Daily News while writing for Oregon Ducks on SI. Since then, Osborne is entering her third season reporting for the publication and is frequently the on-site reporter for home games at Autzen Stadium in Eugene. She is currently the host of lifestyle shows "Everyday Northwest" and "Tower Talk Live" for KOIN 6 News in Portland, Oregon. Osborne also works as a sports reporter for KOIN 6's "Game On" sports department. In her free time, Osborne is an avid graphic designer, making art commissions for athletes across her home state. Osborne's designs have even become tattoos for a few Duck athletes.
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