The campaign features “How Will You Wear Yours” Workshops aimed to inspire customers to make their 501 jeans uniquely their own.
MANILA, Philippines — The Levi’s brand and their global ambassadors, NewJeans, celebrate the ongoing 150th anniversary of the iconic 501 jeans with an exciting campaign fueled by vibrant creativity and self-expression.
The public can also enjoy a “How Will You Wear Yours” Pop-Up Installation until October 3 in the Central Atrium of SM Mall of Asia. It will feature a photo-op area comprised of five sets where fans can recreate NewJeans’ campaign images. Red Tab Program members and new sign-ups have access to the free DIY Charm Bracelet Making Activity that will be happening during the entire week of the pop-up installation.
To accompany the campaign, a fun new brand film shows NewJeans choosing 501 options, customizing their pieces, and completing their looks with their own unique accessories and styling. At the end, they turn to the audience to ask, “how will you wear yours?.” The film can be watched through the brand’s official Youtube page.
“We are excited for our fans to explore how the collection can be customized with the Tailor Shop. We know they can take these clothes in some really unique directions, and we can’t wait to see what they come up with!” The act also broke the Guinness World Record as the K-pop act to reach one billion streams on Spotify in the shortest amount of time since debut, and have quickly surpassed the two-billion mark with their latest EP “Get Up” released in July. The stellar EP attests to NewJeans’ widespread global presence, debuting at No.1 on Billboard 200 and at No.15 on the U.K. Official Albums Chart with all of its triple lead singles, “Super Shy,” “ETA,” and “Cool With You,” landing in Billboard Hot 100.
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