Several menswear brands are setting up permanent locations to engage with their customers and offer exclusive products in-person.
scene is seeing an influx of new men’s fashion stores this fall that focus on in-store experiences and engaging with customers.labels Le Père, Alpha Industries and Paper Planes, which have opened shops across the neighborhood. Each store embodies the brands’ design ethos and aims to serve as a community hub for customers.
The 1,000-square-foot store showcases a large assortment of the brand’s offerings, which are created through a series of collaborations with friends of Le Père. The store also debuted the brand’s new spring 2024 campaign, which features model Anwar Hadid.this month after experimenting with pop-ups across the U.S.
In addition to its recent collections, the Paper Planes store offers in-store exclusives, such as new iterations of the Paper Planes Fine Artist Collaboration series. The brand introduced this collection in August with a collaboration with artist Jammie Holmes.Alpha Industries opened its first retail store in a 1,700-square foot space in SoHo, which is meant to reflect the brand’s streetwear origins and connect with the neighborhood’s art, music and fashion scene.
On Thursday, he opened The Groom Shop, a new retail concept focused exclusively on formalwear for grooms and their groomsmen located directly across the street from the famed Kleinfeld Bridal store. It carries both ready-to-wear and made-to-measure clothing plus an extensive selection of accessories such as bowties, cummerbunds and velvet slippers.
The store design draws inspiration from the golden age of Hollywood and includes an Art Deco-style chandelier and a 12-foot bar with antiqued mirrored panels, fluted brass and natural green stone. The inaugural window display was designed in collaboration with wedding designer David Beahm.New York-based brand Paris Laundry, created by Guy Samuel, opened an 800-square-foot space in the Tribeca neighborhood this month, the company’s first permanent storefront.
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