I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
Just as the Apple faithful had settled into the idea of no new MacBooks in October, details on a surprising MacBook Pro launch before the end of October have emerged.Unlike the colorful invites to the iPhone launch or even the WWDC keynotes, the digital invitation is a dark background with a rear illuminated Apple logo. The only other detail of note is the event name, “Scary Fast.”
“...it just feels too early for the M3 Pro/Max chips to start shipping, when the A17 Pro — the chip the M3 is presumably based on — only started shipping last month. Given what I’ve heard about TSMC’s 3nm production capability — particularly obtaining wafers — I think their hands are full just producing A17 Pro chips for the iPhones 15 Pro.", but little else.
The delays were all seen to impact the next generation of MacBook Air and MacBook Pro laptops, specifically those that would ship with Apple’s M3 chipset. A new M3-powered MacBook Air is expected to launch next year, likely late in Q2, with M3-powered MacBook Pros slightly earlier. I’d expect to see these laptops, and the release of the M3 architecture, to take place at Apple’s Worldwide Developer Conference in June 2024..
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