Vehicle personalization is all the rage these days, with virtually every automaker in the luxury segment and even some mainstream makes offering personalization options direct from the factory. Lotus saw the need more than a decade ago but due to limited resources at the time outsourced its personalization work to tuning firm Mansory.
Vehicle personalization is all the rage these days, with virtually every automaker in the luxury segment and even some mainstream makes offering personalization options direct from the factory.
Lotus saw the need more than a decade ago but due to limited resources at the time outsourced its personalization work to. The company later launched a limited service known as Lotus Exclusive, which it has now been transformed into the new service Lotus Chapman Bespoke.Working closely with Lotus' design team, Lotus Chapman Bespoke will be able to offer options as simple as custom badges and interior trim right up to one-off builds.
The options will fall under three core groups: Tailor Made, Collection, and One-off. Tailor Made will offer customers the choice of unique colors, trim materials, and certain personal touches. Collection will offer curated limited-edition vehicles crafted by Lotus' design team and in some cases developed with partners including artists and luxury brands outside of the automotive sector. One-off, as the name suggests, enables the creation of a unique build.
Lotus Chapman Bespoke will be launched in China in April before being rolled out to other markets in the following months. Timing for the U.S. hasn't been announced. Personalization services have become extremely popular in the luxury segment. Companies like Ferrari and Rolls-Royce enjoy demand for some form of personalization from almost all of their customers. Those companies also offer everything from unique color and trim options right up to one-off builds each
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Mansory’s New 23-Inch Wheels For The Rolls-Royce Spectre Is Only The StartThe tuner will soon reveal a comprehensive styling package for Rolls-Royce's first zero-emission offering
Read more »
‘The White Lotus’ Actor Will Sharpe Cast as Mozart in New ‘Amadeus’ SeriesWhite Lotus actor Will Sharpe is taking on the role of Wolfgang Amadeus Mozart. Sharpe will play the musical genius in Amadeus, a Sky Original limited series. The series is to shoot …
Read more »
New Lotus Emeya brings 905bhp for £129,950The British brand's first performance saloon since the Carlton arrives as a rapid EV
Read more »
New Ring video shows thief swiping wheels off vehicle in Kearny MesaNew surveillance video shows a thief swiping wheels off a vehicle in Kearny Mesa.
Read more »
Most semi-automated vehicle systems fall short on safety, new test findsOf the 14 systems tested by the Insurance Institute for Highway Safety, none earned a top rating.
Read more »
New vehicle inventory levels are recovering but car prices haven't fallen low enoughCarGurus February intelligence report found that inventory is recovering, but the picture isn't as rosy as it was pre-pandemic.
Read more »