Here's how golfing might help women leaders:
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KPMG is doing the business world a service in collecting and sharing these findings. The business community is newly grappling with the paradox that more women in top leadership positions is a good thing but women who display leadership behaviors are perceived negatively. Eagly’s work is based on social role theory, which describes the social roles we assign to each other, based on gender or other external characteristics such as race or age. These roles determine cultural expectations about what people in a particular category ought to do or ideally would do.
The problem is that social norms are complex, largely unconscious processes that don’t change easily or quickly. Social norms are absorbed by all of us early in life, and tucked away in our minds to be automatically activated later when we want to understand, identify and categorize the people we meet.
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