New Jersey Republican uses AI to generate opponent’s voice in new ad

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New Jersey Republican uses AI to generate opponent’s voice in new ad
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, is the front-runner for the Republican nomination in the New Jersey race after his close loss to Gov. Phil Murphy in 2021.

Ciattarelli did not endorse President-elect Donald Trump until March, after going through his previous governor’s race without the support of the former president. The ad shown by Spadea’s campaign features afrom nearly a decade ago in which Ciattarelli says, “Sitting silently and allowing to embarrass our country is unacceptable. He is not fit to be president of the United States.”

After a variety of quotes featuring some anti-Trump sentiment from Ciattatrelli are shown, the ad ends with: “Jack Ciattarelli Anti-Trump Then. Jack Ciattarelli Anti-Trump Now.”“Spadea is terrified of real — and recent — video of him trashing Trump,” Ciattarelli consultant Chris Russell said on X. Spadea’s campaign responded in turn.

“Pay attention to the fact that Jack doesn’t like that a voice is being used to highlight his words — BUT he’s NOT disputing that those words are actually his, because his anti-Trump comments are indisputably his own,” Spadea campaign manager Tom BonfontiThe use of AI in campaign ads is not unprecedented, but it is novel.

The New Jersey gubernatorial race will last through much of 2025 until a winner is decided in November. Ciattarelli is considered the GOP front-runner while there is a crowded Democratic field vying to replace the term-limited Murphy.

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