Adam Mosseri has a vision for turning the photo-driven social network into a marketplace for buying and selling.
Adam Mosseri, the head of Instagram, has laid out his long-term vision to ramp up retail and tap the desire of the photo app’s 1 billion users to indulge in digital “window-shopping.”
Some balked when Facebook paid $1 billion for a 12-person loss-making and revenue-free Instagram in 2012, but the app has proved a huge hit among younger users and could now be worth $158 billion, according to analysts at SunTrust Robinson Humphrey. But he sketched out a vision that would see Instagram move firmly into territory occupied by Amazon and Alibaba, or even the so-called “super apps,” such as China’s WeChat, which allow users to send money, shop and play games without having to leave their platforms.
Mosseri said that while some shoppers know exactly what they want to buy, others like to browse online, a virtual version of “window-shopping,” perhaps having only “a specific genre like fashion or electronics” in mind.Instagram’s allure for brands comes in part from its users being able to imagine themselves using the same products as the influencers they follow, or as their friends.
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